Welcome to the Website of SuperFoodLife LLC., a California company (“SuperFoodLife, “we,” or “us”). This privacy policy describes how we collect, use, disclose and otherwise process Personal Information from users of our Website at www.SuperFoodLife.com, and subsidiaries thereof (the “website”) and our account management services through our customer portal on the website, our email processing operations, and our customer service contact center, as well as all related applications, widgets, software, tools, and other services provided by us or on which a link to this policy is displayed (collectively, together with the Site and our service, our “services”). By purchasing any of our products, you consent to the collection and use of Personal Information in accordance with this policy. Unless separately defined in this Privacy Policy, all terms used with initial letters capitalized in this policy have the meanings set forth in our Terms of Service or in this privacy policy.
We may collect information, which includes Personal Information, in various ways. “Personal Information” means any information that relates to an identified or identifiable individual, such as name, address, telephone number, or email address. We indicate whether and why you must provide us with your Personal Information, as well as the consequences of failing to do so, at the time of the collection of your Personal Information. If you do not provide the Personal Information necessary to provide you with our products and services, you will not be able to benefit from them.
Information Collected via Automated Means
When you visit our website and/or purchase our Products, some information is automatically collected, such as your IP address, browser type, system type, the content and pages that you access on our website, “referring URL” (i.e., the page from which you navigated to our website), the pages you navigate to on the website, and from which you leave the website, as well as the time you spend on the website. We may use IP address to derive your approximate location.
We collect this information via automated means, such as standard server logs, cookies, clear GIFs (also known as “Web beacons”) and similar technologies. We use this information to administer, operate, and improve our services and systems, and to provide products, content and advertising that are tailored to you.
Also, please be aware that third parties may set cookies on your hard drive or use other automated means to collect information about your use of their services or content.
We use analytics providers such as Google Analytics, which use cookies and similar technologies to collect and analyze information about use of the Site and report on activities and trends. These services may also collect information regarding the use of other websites, apps and online resources. You can learn about Google Analytics’ practices by going to https://www.google.com/analytics/terms/us.html, or opt out of them by contacting SuperFoodLife’s office of Governance Risk and Compliance at support@superfoodlife.com.
We partner with Rakuten Advertising, who may collect personal information when you interact with our site. The collection and use of this information is subject to the privacy policy located here:
https://rakutenadvertising.com/legal-notices/services-privacy-policy
Information Provided by You
We collect Personal Information that our users provide to us in a variety of ways in the purchasing process. For instance, when you purchase an SuperFoodLife product, update your account information online, leave a comment on our blog/Facebook, or otherwise post or transmit any information or content on or to our Company, request information about any products or services that we may provide, request help and support regarding any of our order or account, or otherwise communicate with us, we collect the Personal Information that is provided to us. We may collect Personal Information such as name, email address, city, state, country, other demographic information, and your interests and preferences in these manners. We also collect any information that you include in the content of messages you send to us.
Information from Other Sources
We may receive Personal Information about you from third parties, including public databases and industry-standard data vendors, and may combine this information with other Personal Information we maintain about you.
We use Personal Information for a number of purposes, including to:
If you are located in the European Economic Area or Switzerland, we will rely on a lawful legal ground for the processing of your Personal information, including when:
When serving our customers, we do not disclose Personal Information about you to our service account to third parties, and take all necessary measures to help prevent fraudulent processing of online payments.
Conversely, we may disclose Personal Information to third parties if we believe that doing so is legally required or is in our interest to protect our property or other legal rights (including, but not limited to, enforcement of our agreements), or the rights or property of others.
In addition, information about our users, including Personal Information, may be disclosed as part of any merger, acquisition, debt financing, sale of company assets, or similar transaction, as well as in the event of an insolvency, bankruptcy, or receivership in which Personal Information could be transferred to third parties as one of our business assets.
Promotional Emails
If you receive promotional emails from us, you may unsubscribe at any time by following the instructions contained within the email. You may also opt-out from receiving promotional emails from us by sending us an email or by writing to us at the address given at the end of this policy.
Please be aware that if you opt-out of receiving promotional email from us, it may take up to ten business days for us to process your opt-out request, and you may receive promotional email from us during that period. Additionally, even after you opt-out from receiving promotional messages from us, you may continue to receive administrative messages from us regarding updates to your customer account.
Cookies and Similar Technologies
If you do not want information collected through the use of cookies, most browsers allow you to automatically decline cookies or be given the choice of declining or accepting the transfer to your computer of a particular cookie (or cookies) from a particular site. You may also wish to refer to http://www.allaboutcookies.org/manage-cookies/. If, however, you do not accept cookies, you may experience some inconvenience in your use of the SuperFoodLife website.
SuperFoodLife does not process or respond to web browsers’ “do not track” signals or other similar transmissions that indicate a request to disable online tracking of users who use or visit our website.
Access and Deletion - Right to Erasure
As part of the user account functionality on our services, you may have the ability to access and update many categories of Personal Information that you provide to us by logging into your account and accessing your account settings. If you wish to amend or erase any other Personal Information that you have provided to us, or that may have been collected from you by SuperFoodLife, please send us an email with your full name, the email which you are being being solicited at, and (if applicable) the order number of the last order that you received. Please send this information to the Office of Governance, Risk and Compliance at support@superfoodlife.com.
SuperFoodLife acknowledges our customer’s “Right to Erasure”. If you request that we delete information associated with your SuperFoodLife orders, we will do so within a reasonable period of time, but we may need to retain some of your Personal Information in order to satisfy our legal obligations, or where we reasonably believe that we have a legitimate reason to do so.
European Users
If you are located in the European Economic Area or Switzerland, you may have the right to:
For your convenience, our website and marketing material may contain links to other websites, products, or services that we do not own or operate. Please be aware that this Privacy Policy does not address, and we are not responsible for, the privacy, information or other practices of any third parties operating any Website or service to which the services link. We encourage you to carefully review the privacy policies applicable to any Website or service you visit other than our services before providing any Personal Information on them.
Children’s safety is important to us, and we encourage parents and guardians to take an active interest in the online activities of their children. Our products are not directed to children under the age of 13, and we do not knowingly collect Personal Information from children under the age of 13. If we learn that we have collected Personal Information from a child under the age of 13 on our website, we will delete that information as quickly as possible. If you believe that we may have collected any such Personal Information on our website, please notify us at support@superfoodlife.com.
Our website is hosted in the United States and are intended generally for United States users. However, individuals located outside of the United States may also benefit from our products and services. We may transfer your Personal Information to countries other than the country where you are located, including to the United States where we are headquartered.
We may also transfer your Personal Information to countries which provide an adequate level of protection under EU law, or in limited situations we may use contractual protections for the transfer of Personal Information to third parties, such as the European Commission’s Standard Contractual Clauses. You may contact us as specified below to with any questions in regards to the international transfer of Personal Information.
We use reasonable security measures that are designed to protect Personal Information in our control from loss, misuse, unauthorized access, use, disclosure, alteration, or accidental, unlawful or unauthorized destruction. Please note, however, that no data security measures can be guaranteed to be completely effective. Consequently, we cannot ensure or warrant the security of any Personal Information or other information or that it will not be accessed, viewed, or acquired by unauthorized persons.
We take measures to delete your Personal Information or keep it in a form that does not permit identifying you when this information is no longer necessary for the purposes for which we process it, unless we are required by law to keep this information for a longer period. When determining the retention period, we take into account various criteria, such as the type of products and services requested by or provided to you, the nature and length of our relationship with you, possible re-enrolment with our products or services, the impact on the services we provide to you if we delete some information from or about you, mandatory retention periods provided by law and the statute of limitations.
We may occasionally update this policy. When we do, we will also revise the “last updated” date at the beginning of the policy. Your continued use of our services after such changes will mean that you accept the revised policy. We encourage you to periodically review this policy to stay informed about how we collect, use, and disclose Personal Information.
If you have any questions, comments, or concerns about this privacy policy, or if you would like to exercise your rights in relation to your Personal Information, please contact us using the following contact information:
Office of Governance, Risk and Compliance: support@superfoodlife.com
Direct Mail:
SuperFoodLife Headquarters:
3867 Kendall Street
San Diego, CA 92109
USA